You may have heard of the formats EPS, SVG, AI… If you have no idea what these type of formats are, you’re not the only one.
Vector files are very important to have. When receiving files from a graphics designer you should always ask for a vector file. Understanding the difference between a vector file and a raster file is very crucial. Printers, developers and graphic designers will need them for branding purposes.
Vector files are much more flexible and rely on mathematical equations that generate files upon rescaling in order to allow a flawless image quality. Vector files are most commonly used with graphic designers.
Most commonly with the software from Adobe Illustrator, which specializes in vector work. Your logo and all other branding items should be designed in vector formats. Given that a vector file is very flexible with resizing, branding elements like your logo can be rescaled to fit supports of any size without losing image quality. The other good thing about vector file is that they can be converted to JPG and PNG formats very easily for usage on the web so you get the best of both worlds. For those of you who need to make adjustments to your logo.
